Kenny Rueter is co-founder and CEO of Kajabi, an all-in-one online business platform empowering entrepreneurs globally to succeed online. What began from Kenny’s frustration in selling instructions on how to build a kids sprinkler toy online continues to thrive. Today, Kajabi is a 5 time back-to-back INC 5000 list SaaS that enables nearly a billion dollars a year in sales for its users, in business categories that span the expected to the unbelievable.

Jonathan “JCron” Cronstedt is a relentlessly dedicated executive strategist and a passionate advocate for online education. As President of Kajabi, he leads a high-growth SaaS company powering digital entrepreneurship. Kajabi is creating a world where technology is no longer a barrier to building a successful business online. Alongside Kajabi’s CEO Kenny Rueter, JCron has led the Inc. 5000 company to surpass $1 billion in collective user base revenue.

They speak with Jake & Gino about their platform, how they got started and sprinklers.

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The Rundown

  • Culture
  • The Beginning
  • Software Development
  • Side Hustle
  • Sprinklers
  • Seinfeld
  • Deep Desk
  • Digital Education
  • Imma Mentality
  • Done Is Better Than Perfect
  • 2010
  • Information Marketing
  • Overnight Success
  • Adding Value
  • Pain Points
  • Core Values
  • #kajabiheroes
  • Marketing Tips
  • Roadblocks
  • Just In Time Learning
  • Benefit of the Benefit
  • Persona
  • Getting Started
  • Grit
  • Free Trial
  • Clarity
  • Captain of the Ship
  • Business Plans
  • Goals
  • Customer Success
  • Tips for Scale
  • Growth Mindset
  • Book Recommendations
  • Choosing Mentors


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